Digital marketing includes strategy overviews that evaluate a range of options across digital marketing channels and recommend priorities for actions. Digital marketing can be broadly broken into 8 main categories including:

• Search Engine Optimization

• Pay-per-Click
• Social Media Marketing
• Content Marketing
• Email Marketing
• Mobile Marketing
• Marketing Analytics
• Affiliate Marketing

Digital marketing companies in Iran play an important role in branding, marketing and helping to sell products and services of various companies and brands. Due to the fact that today the "Internet" is widely available to all classes of people, it has also become one of the important tools in marketing. According to the research, "continuous" use of the Internet among adults has increased by 5% in the last three years alone. It should be mentioned that the way of buying and choosing goods and services among people has also changed along with the level of access to the Internet. This means that traditional offline marketing is no longer as effective as it used to be.

Marketing should always choose the right time and place to communicate with the audience. Based on this, an important question arises: where is the place where most people spend their time today? It is true on the Internet and social networks. In this article from Caprila online magazine, we are going to get to know the methods of using digital marketing or internet marketing and see what requirements a digital marketing company has and how it should help brands and companies for marketing and sales.

It is not bad to know that digital marketing became popular with the advent of the Internet in the 90s. This type of marketing includes some of the same principles as traditional marketing and is mostly considered as a new way for companies to approach customers and understand their behavior. It is worth noting that companies should combine traditional and digital marketing techniques in their strategies in order to be successful in order to earn higher income and more sales; It should also be said that through digital marketing, brands and companies can find people interested in their products and services, interact with them and build trust in their brand among the audience.

Digital marketing offers various methods for online marketing, the most important of which are: website marketing, search engine optimization (SEO), content marketing, PPC advertising, social media marketing, email marketing, video marketing, and affiliate marketing. ) and other new methods. In the following, you will learn more about these methods and their types that are used in a digital marketing company.

In the past, companies' marketing methods focused on marketing through written and printed advertisements, television and radio. Although these options still exist, the advent of the Internet has led to massive changes in the way companies reach customers. This is where digital marketing comes into play. This form of marketing includes the use of: websites, social media, search engines, apps and other methods. Smartphones and other smart digital devices have now made marketing easier for companies.

It is worth noting that studies show that people prefer to use their mobile phones to access the Internet. Therefore, new marketing methods in Iran and other countries should adjust their strategies considering this issue.