Have you ever wondered why commercials are called teasers?
In the English dictionary, "tease" means "to touch, tease and tease someone"; However, the "Teaser" form of this word is used to title advertising videos. The word "teasing" itself means a type of advertisement that engages the minds of the audience to pay more attention to the product. Actions such as understatement or playing with the brand name, creating ambiguity, riddles or various mental traps are examples of this technique. Of course, these actions are not limit ed to video content and can be used in images and text as well, examples of this model of teasing can be seen in billboards.
Advertising bumps
Nowadays, advertising teasers and teasing are used not only for cinema and television, but also for any media, including radio, airplanes, and environmental advertisements such as billboards and posters. As much as we pay attention to bumps while driving, pay attention before arriving, slow down, reflect and then passing, teasing also forces us to deal with it like bumps in the street and engage in it for a moment.
But why are only video ads called teasers?
Some say that the short and attractive videos that were produced in the past called Promotional Teasers are the reason why they were named this way. But some people have another reason in mind: years ago, before the Internet epidemic, a part of a movie was recorded and shown as an advertisement at the beginning of the video tapes of another movie, and in this way, the viewer was encouraged to understand the full story of the movie. Buy it and watch it. This style of teasing in movie advertisements made them call advertisement teasers. (In other words, in those early days, movies only advertised themselves with party games, and other products gradually opened up to promotional teasers!) Video teasers have different types and are used for a wide range of purposes and products; Types of teasers include:
Real advertising teaser
Animation advertising teaser
Advertising teaser of Real Animation
The important thing about this technique is the creativity used in it; so that it is possible to convey the most lasting message to the audience in the shortest possible time, and this is possible only by having a regular program, a strong strategy, professional scenario writing and other suitable factors. One of the main attractions of advertising is watching creative teasers that sometimes They are viewed as a work of art or entertainment. So that even great movie directors have the experience of directing promotional teasers for big companies in their portfolio; for example:
David Lynch - PlayStation 2
Advertising teasers for famous and big brands are just as dignified and vital as having a wedding film, and they use everything to make it better and more creative than others, and they consider astronomical budgets for them. Advertising teasers play an important role in keeping the brand in the minds of the audience. has it. In such a way that each of us may have memorized its poetry even in childhood and still remember it now. They can make the audience buy from that brand in order to bring back memories and reminisce happy moments. Each of these lasting brands has been left in our minds in some way and with a special slogan or poem and created memories. It is important that this persistence is positive and respectful and valuable so that the brand image is a desirable image for each person. Do you have any memories with a special advertisement or teaser?
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