5 ways to create evergreen content on the website
You may have noticed that pine trees are green in all seasons, and the passage of time and the rotation of seasons do not include their present; That is why they are called evergreen trees.
According to the above definition, what kind of content is evergreen content?
Evergreen content is content that is always useful and fresh for readers. This type of content never gets old and has no expiration date and is fresh like a fish taken out of water and shows itself well in searches and its visits continue for a long time and unlike other occasional or news content and even yellow After some time, it will not be transferred to the content archive section. This type of content will increase the traffic of the site and will help a lot to optimize the site. in a way that can be among the most visited content for years and keep your site up. Now imagine that a cold winter has arrived and there are many competitors for survival; You don't want to fall to your knees from the cold and leave the field of competition so soon? In the following, we will examine the points that are necessary for survival and being evergreen, like bread at night for the family.
1. Answers to the usual and common questions
Answer frequently asked questions of users.Note that some questions are always new and the answers to them can affect the audience's view of your brand identity. No matter how many answers have been given to these questions, it is still a priority to answer them.
2. Knowledge and education are immortal materials.
You may have noticed that educational materials never become old and every human being at any stage may be looking for materials to learn a subject. In a way, the content produced can be used for years if it is updated and properly written. So, write educational content. Content that is about how to do things has a large audience.
3. Getting into the hearts of beginners
write and produce content for beginner audiences. Try to explain the specialized concepts in a simple and sequential manner and be with them like the teachers of elementary students, so that they trust you and follow you continuously. Many people search for specialized concepts every day and are looking for what, why and how the concepts are. ; Get them and keep them with you.
4. Evergreen means always popular.
Pay attention to what you talk about daily and what topics you search and think about. These topics are usually about relationships, love, food, health and other popular topics (or related to them) and try to write them. Publish your content regularly; Because these topics are always fresh. What topics do you think about on a daily basis? What topics is most of your search history about? Creating evergreen content on the website
5. Keywords open the way for many years.
Evergreen content is useful if it is searched for. In fact, if it is not searched, it is of no use and is considered a futile action. So never forget to use keywords and SEO rules. SEO rules and performance require high knowledge and a lot of experience. Many content creators make many common mistakes in SEO and this can cause them to lose their audience. Sometimes, people think that without content marketing, the site can be effectively SEO. Know and be aware that the prerequisite for success in anything is to acquire sufficient knowledge and get advice from those who have more experience in this matter.
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