In addition to interviews, what are your effective methods in collecting information about the personality of customers and users?

These methods include analyzing data from   exist ing customers that leads to learning more about their shopping journeys and how they interact with you through their journeys and purchases. Surveys can also be a great way to get first-hand feedback from buyers. In addition, we recommend that you research with consultants and practitioners in the industry related to your activity about better understanding in the dialogue and consultation of industries and collect very useful tips and resources to define a complete customer and user persona.