Faq

These methods include analyzing data from   exist ing customers that leads to learning more about their shopping journeys and how they interact with you through their journeys and purchases. Surveys can also be a great way to get first-hand feedback from buyers. In addition, we recommend that you research with consultants and practitioners in the industry related to your activity about better understanding in the dialogue and consultation of industries and collect very useful tips and resources to define a complete customer and user persona.

Updating user and customer profiles every three months is usually the best way to maintain balance and keep the real audience up-to-date.

In answer to the above question, I must say that these are two customer journeys and each one is different. You have to optimize the customer journey through touch points to reach a goal. In the B2B target market, due to the greater complexity of this environment, it requires more capability, more people are present, and there are subtle differences and dynamics. Once you understand these complexities through character building, you will be able to facilitate the audience journey. in order to reach the final goals sooner, which is the use of services or the sale of products. In general: B2C people are a concentrated population, and there is often transactional data to penetrate this part of the market. B2B people work to add value and use data. are not as good as B2C.

While the format of content on social media can be different from that of traditional media, it still requires the same insight to ensure that the content is engaging and valuable to the audience. Personality is more useful in social media than anywhere else.. Everything you post on social channels shows your personality. For example, your data could show that you are a C-level exec utive who is most likely to be engaging with content on LinkedIn. While an employee at a lower level may use more of a network such as Facebook or Pinterest. Each social network shows a unique set of personalities of its users, and knowing the personality of people to share the specific content of that group will help you in creating message content.