How does marketing personality relate to social media?

While the format of content on social media can be different from that of traditional media, it still requires the same insight to ensure that the content is engaging and valuable to the audience. Personality is more useful in social media than anywhere else.. Everything you post on social channels shows your personality. For example, your data could show that you are a C-level exec utive who is most likely to be engaging with content on LinkedIn. While an employee at a lower level may use more of a network such as Facebook or Pinterest. Each social network shows a unique set of personalities of its users, and knowing the personality of people to share the specific content of that group will help you in creating message content.