I feel that the personality of customers and users is for a B2B target market, how does this issue work in a B2C target market where one person is a user and probably the same person is also a buyer?

In answer to the above question, I must say that these are two customer journeys and each one is different. You have to optimize the customer journey through touch points to reach a goal. In the B2B target market, due to the greater complexity of this environment, it requires more capability, more people are present, and there are subtle differences and dynamics. Once you understand these complexities through character building, you will be able to facilitate the audience journey. in order to reach the final goals sooner, which is the use of services or the sale of products. In general: B2C people are a concentrated population, and there is often transactional data to penetrate this part of the market. B2B people work to add value and use data. are not as good as B2C.